

Desktop & mobile · live captures
01 · Identity · Website · Member Operations · 2024
New Braunfels Masonic Center
Lodge No. 1109 · AF&AM, Grand Lodge of Texas
A century-old lodge set against the limestone bluffs of the Texas Hill Country deserved a digital home that felt like dusk over the river — golden, unhurried, and unmistakably local. The site is built around a single warm horizon: amber light, deep night sky, and the square-and-compass rendered with the same dignity as the brotherhood inside it.
The Opportunity
The Center carries an active calendar of degrees, appendant bodies, community fundraisers, and a long-running monthly newsletter — all of which previously lived on disconnected platforms. Members needed one quiet surface that respected the lodge's character while doing the practical work of keeping a 1,100-member community informed.
Visual Direction
A golden-hour photographic hero anchors the page; the square-and-compass with the letter G sits centered above the skyline like a sigil. Type pairs a classical display serif in antique gold with a restrained sans for utility. The palette stays in three tones — midnight, parchment, and burnished brass — so events, history, and outreach all read with the same ceremonial weight.
Experience Goals
- A landing page that opens like a curtain on the Hill Country
- Live event calendar, leadership lineage, and appendant body directories
- Mehr Licht newsletter archive with elegant PDF presentation
- Membership, contact, and discreet commerce for lodge regalia
Responsive Notes
The horizon image and emblem are art-directed for mobile — cropped tighter, the brass mark holds its weight, and event cards stack into a single readable column without surrendering the editorial pacing.




